In 2024, businesses cannot afford to be wallflowers and expect prospects to discover them. The onus falls on sales and marketing teams to focus on more outbound efforts and drive revenue pipeline by generating interest and leads from potential customers. This is where lead generation software comes into play.
Lead generation software refers to platforms that help outbound efforts to spread the word about your product or service, and generate and capture that interest to be further nurtured by your sales team. They streamline sales activities by proactively generating contacts and leads for salespeople to target.
The success of any lead generation tool can be measured based on how easily it generates a lead and how many of the leads it generates convert into customers. The higher the conversion rate, the more quality leads the tool brings in. Furthermore, the tool's database quality and access to contacts are also major factors.
This blog outlines 10 of the best lead generation software available in the market that are most suitable for B2B SaaS lead generation needs.
Features to Look For In a Lead Generation Software
Lead generation tools come in all shapes and sizes. Lead generation software forms a suite of tools, including chatbots, landing page optimization, outreach, contact database, lead scoring, and lead management tools. The best features, however, are the capabilities of outreach, finding contacts, and how well it works with your CRM and other tools.
The main features to look out for in lead generation software are:
Lead Management: Monitoring lead progress and ensuring that no leads are left unengaged is a crucial part of any lead generation software. A good tool in this category should comprehensively contribute from the lead generation phase to the customer conversion phase.
Lead Scoring: Unfortunately for businesses, not all leads are made equal. Classification of leads based on which lead is most likely to covert is also a great feature for lead generation tools. Lead scoring factors in intent, actions, and inputs by leads to quantify how likely each of them is to convert.
Integrations: Customer relationship management and lead gen go hand in hand. Integrations with CRM software, email tools, communication platforms, etc. are essential in making lead generation software positively impact the sales pipeline.
Analytics and Reporting: Analytical insights are very important for businesses to know which leads are warm and what type of customers are interested in their offerings. Analytical features show the business how each method of generating leads is working.
Top 10 Best Lead Generation Software
1. Outplay
G2 Rating: 4.5/5 (260+ Reviews)
Outplay is a sales prospecting and engagement tool that makes searching for the right B2B contacts and reaching out to them much more efficient. It is a great choice for teams looking for lead generation software, with smart prospecting and email sequencing features, the platform is excellent for automating the entire sales process, right from lead sourcing to closure.
Key Features and Benefits
A sales database full of 850 million contacts across 35 million companies, with smart filters to find the right contacts for outreach.
Multichannel outreach with phone, SMS marketing, email, social media, etc. with sequence building using multiple methods at once.
AI intelligence features to qualify and enrich leads, leading to better conversion rates of outbound campaigns.
Automation of multi-channel outreach with pre-built email templates, and smart performance monitoring for outbound campaigns on a single dashboard.
Lead management and tracking throughout the sales funnel with automatic replies and action triggers to enrich the pipeline.
Deep integrations with CRMs and communication channels to enable actionable insights into the right data sets.
Combination of sales prospecting, engagement, tracking, and scheduling tools to manage sales on just one platform.
Flexible pay-as-you-go pricing with no stringent contracts.
Potential Drawbacks
Users have reported certain integration issues with some features.
The mix of features is too much to learn, resulting in a steep learning curve, according to certain users.
2. Kaspr
G2 Rating: 4.4/5 (800+ Reviews)
Kaspr is a lead gen software fit for sales teams that want to manage leads and get access to high-quality contact data all in one place. Its LinkedIn prospecting extension and outreach features make it especially suitable for conducting outreach on LinkedIn. It also provides smart insights and analytics to make prospecting less time-consuming and taxing, so that sales reps can focus on selling.
Key Features and Benefits
Kaspr’s database has more than 500 million phone numbers and email addresses available in just a few clicks.
Smart lead management features with lists, tags, notes, etc. on the Kaspr dashboard to ensure that nothing is missed.
LinkedIn Chrome extension to obtain and call contacts without ever leaving the page. Built-in calling functionality by Krispr.
Smart integration features to send contact data straight to your CRM, and other tools in your tech stack.
CCPA and GDPR-compliant contact data.
Unlimited B2B email credits are included in the free version, along with other features as well, making Kaspr easy to try out.
Potential Drawbacks
Some users complain that getting extra credits is expensive and tiresome.
Some users say that contact accuracy is something that can be improved.
3. Leadfeeder (Now DealFront)
G2 Rating: 4.3/5 (700+ Reviews)
Leadfeeder is a tool that converts website visitors into leads. It identifies the visitors and provides contact information for the most appropriate contacts, which can be directly assigned to reps and transferred to the CRM via Leadfeeder. Website visitor tracking gives intelligent analytics about visitor behavior on your website so that you can identify the sources of most intent and optimize them for greater revenue. Leadfeeder has recently merged with Echobot and formed Dealfront - a sales intelligence solution.
Key Features and Benefits
Automatic lead scoring and organization into lists before export to CRM so that the leads with the highest intent are placed at the top of your list.
Set automated personal alerts for specific companies to capture key interests in real-time.
Automatic integration with various CRM platforms. Leadfeeder directly sends interested contacts to the CRM platform.
A browser extension that enriches lead data based on the user’s search.
Powerful visual journey insights into website traffic, including data on who visited a page, how long they stayed, with what elements they interacted with, etc.
Potential Drawbacks
The pricing model is based on the traffic and the number of leads, which makes it expensive for most organically visible businesses.
Some users have complaints about the percentage of traffic identified, which they claim to be low.
4. Datanyze
G2 Rating: 4.2/5 (700+ Reviews)
Datanyze is a powerful lead prospecting and generation tool that aims to make lead prospecting efficient and simple. They focus on innovation and affordability and have a free trial of the premium plan that users can check out before opting for higher-credit premium and team plans.
Key Features and Benefits
64 Million direct dial contacts and 84 million email contacts in their database. According to users, their contact accuracy is one of the highest amongst similar tools. Smart filters to capture the target audience are also present.
A Chrome extension that identifies contacts as you browse, and even suggests smart icebreakers according to the prospect’s data.
Seamless pipeline management of contacts and leads on a centralized dashboard. Easy export of contacts in just a few clicks.
Easy integrations with CRMs to sync leads and move them directly into the pipeline without any hassle. Integrates with sales engagement software and other sales tech stacks as well.
A comprehensive background of companies to help SDRs be more knowledgeable about their prospects, leading to better chances of conversion.
Potential Drawbacks
Some customers say that the accuracy and availability of contacts for the Asia-Pacific and Middle East region is low.
Some customers are also unhappy with the pricing plans, especially the Pro version.
5. Snov.io
G2 Rating: 4.6/5 (400+ Reviews)
Snov.io is a sales prospecting, outreach automation, and email marketing tool that does it all in a single platform. It is a highly-rated software that takes care of searching for leads, engaging with them, and ensuring deliverability. It also has innovative features such as email warmup, AI email writer, and email verifier. It is one of the most recommended outbound lead generation platforms.
Key Features and Benefits
A database of 75+ million users, with 98%+ accuracy. With over 2 million active users, Snov’s database is one of the most highly trusted databases in the world.
Chrome extension and LinkedIn prospecting tool to get contacts for cold emails anywhere.
Multichannel automated outreach features for running email marketing campaigns with response-activated triggers and deep planning features.
Email verification feature with one of the highest reported deliverability rates in the market, according to users.
Email tracker extension that notifies activity inside email inbox such as link clicks, opens, replies, etc. so the reps don’t have to keep checking their inbox.
LinkedIn outreach automation with cloud-based features, auto warm-up, and safety limits to keep your account secure.
Affordable pricing, as reported by the users, for the bundle of services offered. Great ease of use and navigation across the dashboard and software.
Potential Drawbacks
Users suggest that improvements are required in the email editor window, citing reasons such as the limited availability of fonts.
Users have also reported certain bugs sometimes but added that the customer support team is quick to address such issues.
6. Leadpages
G2 Rating: 4.3/5 (200+Reviews)
Leadpages is a landing page builder tool with built-in lead generation capabilities that focus on conversion rate optimization. Leadpages simplifies building a lead generation funnel and improves conversion rates, allowing a more hassle-free and efficient sales process.
Key Features and Benefits
A large bundle of landing page templates to choose from and customize to build your preferred landing page without code or much effort.
A/B testing and conversion rate optimization tools to ensure that the maximum amount of leads end up converting.
Lead management dashboard to easily manage lead pipeline, with instant notifications and alerts for prospect movements.
A large pack of lead gen forms to choose from to ensure your content magnets convert.
Smart integrations with outreach and engagement tools, along with CRMs ensure comprehensive lead management and efficiency.
Website builder is also included in the same pricing package.
Potential Drawbacks
Some users have mentioned that their pricing plans are on the expensive side for small businesses.
New landing page template releases are slow, according to some users.
7. Unbounce
G2 Rating: 4.2/5 (350+ Reviews)
Unbounce is a tool designed to fine-tune landing pages and make lead generation more efficient and measurable. It is a landing page designer for marketing teams that offers a plethora of pre-built templates that are 100% customizable. Its powerful integrations also allow for a seamless marketing automation experience.
Key Features and Benefits
Fully customizable lead gen forms and conversion insights to capture more inbound interest.
100% customizable lead gen website forms and landing pages, with a library of pre-built forms.
Dynamic text replacement to show personalized and campaign-specific landing pages that ensure higher conversion and dorm-filling.
Calendars, customer review tabs, and other widgets can be added to the page using the script manager.
Smart tracking features send every prospect to the landing page which is most likely to result in conversion.
Conversion and page statistics to monitor the performance of landing pages and campaigns.
Integrations with major CRMs and tools, along with Zapier support for 1000+ integrations.
Potential Drawbacks
Users have reported alignment issues while moving landing pages from the mobile view to the desktop view, and vice versa.
The pricing has been changed multiple times and users report frustration with pricing models, citing a lack of affordable options and features in pricing plans.
8. BookYourData
G2 Rating: 4.9/5(300+ Reviews)
BookYourData is a sales intelligence platform that makes lead generation easier for B2B businesses. It is a database of contact details with additional filtering and insight features that allow for the hassle-free creation of a pipeline. Pinpoint targeting features for advanced lead capture are also present, to stay ahead of the competition.
Key Features and Benefits
250 million+ contact database with a guaranteed accuracy of over 97%.
Pinpointed lead lists using over 60k technographic data points that use the tools your prospects are using or plan to use.
Smart filtering to exclude or include a specific ICP while generating lead lists.
Direct visibility into the tools a company is using, its most useful contacts, and its export into CRMs and other marketing software via direct integration.
Chrome extension that allows real-time visibility and valuable insights into any business’ tech stack right from their website.
Competition targeting is super efficient and strategic when using BookYourData, according to users.
Potential Drawbacks
Many users report that purchasing contact lists from BookYourData is expensive, especially for smaller-scale campaigns and small businesses.
The navigation across the UI and the dashboard is also old and unintuitive, according to some users.
9. LeadFuze
G2 Rating: 4.6/5 (100+ Reviews)
LeadFuze is a lead generation software that is quite popular among sales teams. Its hyper-targeting and automated list creation features allow users to generate leads on autopilot, that are directly sent over to CRMs and assigned to salesfolks. It has advanced filters that can help users figure out hot prospects in just a few clicks.
Key Features and Benefits
Hyper-targeted market-based search options for contacts, and a 500 million+ contact database that is constantly being updated.
Automated list building for outreach using Fuzebot, LeadFuze’s AI assistant that automatically adds relevant leads according to pre-defined criteria.
Lead validation, scrubbing, and de-duplication features to ensure efficient outreach.
Seamless integrations across teach tech stacks including major CRMs and outreach tools, automatically feed the created lists, putting lead gen on autopilot.
Smart filters such as prospect’s ad spending, fundraising activities, etc.
Potential Drawbacks
As users have reported, the paid plans are more expensive than the competitors.
According to users, the contact database is lacking in accurate contacts except in the USA.
10. Landbot
G2 Rating: 4.7/5 (300+)
Landbot is an AI chatbot generator that drives conversational intelligence and ensures higher conversion rates for incoming leads, making lead generation and focusing on intent data simpler. With automatic lead scoring and appointment booking features, powered by AI, Landbot is a great tool for simplifying and automating lead generation.
Key Features and Benefits
AI-powered chatbots that engage visitors across multiple channels, customizing the engagement to each lead.
Landbot API to integrate chatbots and live chats to whichever platform they are active on, be it the website or WhatsApp. AI meeting scheduler takes over meeting management and transfers lead to the pipeline.
Automatic lead scoring and qualification, enabling the chatbot to transfer high-intent qualified leads to the most apt human agent to handle any lead using custom conditions and pre-built blocks, allowing human agents to close deals faster.
Exportable reports, analytics, and insight data into lead engagement. Landbot also allows running experiments using customizations.
Completely customizable UI across channels, including font changes, color changes, etc. to make it more aligned with your brand voice.
Potential Drawbacks
The pricing models and AI features are found expensive by the users.
Users report that the lack of a mobile application makes them miss out on replying to visitors on the go.
Conclusion
All in all, lead generation software is a significant asset for B2B folks looking to scale their customer base. In the B2B space, generating interest and promoting your product or service is complex, and is surrounded by heavy competition. Hence, the role of automated tools that enhance lead generation is vastly important.
The above-mentioned lead gen tools help scale sales revenue and expand sales while not putting any extra burden on the sales reps. The lead generation software mentioned in the above list focuses comprehensively on finding contact data, conducting outreach, and optimizing landing pages. With the proper technological help, businesses can scale their leads and enrich their pipeline without undergoing vast effort and dedicated resources.
FAQs
What is a lead generation program?
Lead generation refers to searching for, contacting, and cultivating contacts who are suitable for selling your products or services. ‘Lead’ refers to potential customers who can benefit the most from your products and are stakeholders in the industry in which your product or service is based.
How to generate B2B leads?
The best ways to generate B2B leads are- cold outreach, landing page magnets, content creation (inbound leads), and running paid campaigns. Using lead generation software can help automate each of these tasks.
Where do I start lead generation?
The first and foremost step to lead generation is to figure out your ICP (Ideal Customer Profile). These are the people with the most need for your product or service. After figuring this out, find their contacts, run outreach campaigns, build landing pages depicting solutions to their problems, and create content that caters to their needs.
What is the best example of lead generation?
The simplest explanation to lead generation would be to find a contact for a person that falls under your ICP and conduct outreach via mail. This outreach may include assets that cater to their needs, to generate interest.
Is CRM used for lead generation?
Yes, many CRMs such as Breakcold, Salesmate, etc. combine customer relationship management and lead generation features, but most businesses use CRMs for managing the pipeline after a lead has shown interest, and not to generate new leads.
What is lead qualification?
Lead qualification is the process of analyzing leads to examine how likely they are to convert. Signs such as the scope of their current problems, budget, buying intent, etc. are monitored to assess how likely they are to purchase your product.
What is the fastest way to generate leads?
The two fastest ways to generate leads are referrals and advertising campaigns. Referrals work because they carry trust and credibility, whereas ads can quickly show your offering to a large number of people falling under your ICP.
Visdum Blog
Resources to supercharge your Sales commission plans
.svg)
CustomersPricing
